OMANLUXURY is an independent perfume house founded in 2012 after the encounter between Muatasim, Muadh, and Ahmed. Together, they began their quest to create a true olfactory expression of Oman, using the finest ingredients to highlight every aspect of Oman’s culture and heritage in an artistic way of combining authenticity and modernity, resulting in a range of exquisite and bespoke scents


The aromatic heritage of Oman’s culture surrounds the brand with passion and inspiration for reflecting the country through a unique aspect of its DNA. From sourcing local raw materials to working with local talents and elite noses in the niche industry, the brand embodies as its heart and soul, and presents it as a state of art


Muatasim Al Hinai

Managing Director

Ahmed Al Esry

General manager

Muadh Al Sinawi

Marketing director

Growing up, Muatasim was drawn toward business as he comes from a business family background. At a young age, he independently started his business at home selling perfumes, agarwood, and other products. Throughout the years, Muatasim believed in himself and what he did by surrounding himself with the right people, he had a vision of creating something bigger and always aspired to become independent and a leader in what he most loves and feels passionate about.

As a child, Ahmed was drawn toward art, literature, nature, and self-learning. Growing up, he was most fond of drawing and loved how he can express his idea and feelings in art. His self-learning skills were developed at a young age when he liked to explore vintage books, listen to classical music, and dismantle devices. In his youth, he studied information technology yet he discovered that he’s more into creativity without boundaries. To him, creating a new fragrance is an exciting journey because its an expression of inspiration through art

At a young age, Muadh used to help his father at his computer shop where he liked to meet people and develop his design abilities. Independently, he taught himself and developed his designing skills in an artistic way that he managed to turn into an income. In his youth, he continued his studies while developing his marketing knowledge as well. A part of his personality involves taking care of the smallest details where he loves to leave his mark as a sign of quality and significance


One of our most important undertakings is to identify and align our work with quality and preserve it to be consistent. The quality of our products begins with how we source IFRA standard raw materials and manufacture the end product through ISO and GMP standards

With every quest in Oman’s nature, a new inspiration is discovered, punctuated by encounters and discussions on how to create a twist of authenticity with a touch of modernity and present it as a unique essence from Oman to the world.

A remarkable experience awaits once you step into our stores. The cozy atmosphere and the elegance of the details draw your attention to the center table, which showcases a collection of beautiful fragrance bottles in a unique presentation.
An experience that teleports you to the wonders of Oman where you can see the scenery, feel the essence and dwell into the fragrance ingredients, that are inspired from Oman.